How To Use Visual Elements To Design An Appealing User Interface?

Use Visual Elements

Experts in the art and design industries are aware of how to use visual elements efficiently. A beginner in the art sector must know the seven basic visual elements and how to use them in your projects.   

This article elaborates on how wisely you can use visual elements to design an appealing user interface. Before getting deeper, let us start with some basics.

What are Visual Elements?

As a beginner, you should understand what are visual elements and how you can use them effectively to increase the conversion rate.

Visual elements are elements designed to form the basic building blocks of any visual communication. Some of these elements are shape, texture, pattern, and color. They have a specific meaning alone. However, specialists in the visual elements can combine them and create countless stories in the form of designs. 

Key Visual Elements for Designing User Interface

Dedicated UI designers are aware of visual elements and how to use them to drive visitor’s attention. As a newbie to the designing world, you should consider exploring what is visual element and the role it plays in designing the user interface of a mobile app or website.

The following details guide you to know about these visual elements. 

1. Line

Lines are the basic element in web design, especially from the icons and charts to illustrations. They can be bold, thin, dashed, in color, or black. You can use a hand-drawn line with different textures to give a visual element with a unique vibe. You can create an entirely different mood for your design when you use the monocline with no texture or even size. 

2. Shape

A shape can be formed when you use a line and connect this line from one end to another. You can transform a line into a square, circle, triangle, or any complex shape to add context to your design. 

It is worth mixing shapes with lines and making complex icons and illustrations. A shape can be filled with a pattern, or color, or enclosed with an outline. 

3. Color

Color is an attractive visual element. Beginners in color theory are eager to know about how to keep up-to-date with shades, tones, and tints. They can explore the main differences between the modern and analogous color schemes. You can use proper colors in the body copy, headline text, buttons, and designed elements like photography, icons, and illustrations. Color schemes and palettes are designed to gain brand recognition.  

4. Texture

The texture is designed to add dimensions to the design. It is a way to add character and depth. You can use the texture in illustrations to quickly add it to the design. You can make a distinctive look to the illustration when you fade the clouds and include brush textures to the flowers and oranges. You can add texture in different ways like hand-drawn and modern methods. 

5. Space

Space can be negative space or whitespace. It is vital to add breathing room to the UI designs. You can follow the professional guidelines for properly adding balanced space to the designs. For example, you can use a grid to evenly divide the space for the complete design elements. 

Tips for Effective Use of Visual Elements

Have you planned to use the visual elements design as effectively as possible? If so, then you should consider following the below-mentioned tips and get the best result. 

1. Consider brand guidelines

Almost every industry determines how to use the visuals. As a UI/UX professional, you have to consider the brand guidelines and stick to them while using the visual elements. This is because the project must reveal the tone of voice of the client’s business. Though you can experiment with your design, you must keep the brand in the same category as competitors. Visuals of a website or application have to respect the brand and increase the company’s value. 

2. Be selective on visual elements

The visual consistency helps users to navigate through the website and remember the business. Every visitor to any well-designed website is eager to take the time to navigate the site fully. If you selectively choose from the endless combinations of visual elements, then you can make a well-informed decision and get the desired result. You can use 2 or 3 main colors and their shades when you use an outlined icon set and comply with it. 

3. Express your brand

Visuals are designed to communicate the brand message. You may decide to say something in writing. You can use an illustration to show a complex idea. Having very good visuals gives a deep understanding of the product, communicates the tone of voice, and expresses the brand’s personality. You can give your website visitors value with your content. A good combination of visuals and written content is needed to convey the correct message to the audience. 

4. Respect negative space

The complete area between the elements of a design is a white space or negative space. You can make it any color as per your wishes. Do not forget that the white space does not indicate wasted space. You must cram each bit of info regarding your product into one page. You can do everything to guide every visitor to the important information and keep them away from disturbing factors. 

5. Personalize the experiment

Visual elements are versatile and used to visualize something through design. You can try different combinations of visual elements and pick the suitable one that expresses your brand. You can personalize the experiment with visuals and ensure that it works well for the image of your business.   

Final verdict

An efficient use of visual elements is vital for creating appealing web or app designs. With sound knowledge of visual elements, you can start any project from the premade UI design templates or scratch and succeed.

If you are about to hire a design expert consider the experts in UX design in Memphis. They are aware of using modern tools and technologies and use the best visual elements to create an appealing design.